Veterinarian formulated with love
Making Veterinary Science Work for You.
Doc Itchy has formulated the first & only clinically-proven, evidence-based, non-prescription treatments to help you treat your pet.
Shop by concern
What's bugging
your dog?
Our medications
Medical-strength, evidence-based formulas.
For healthier, happier pets.
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Meet
Dr. Keith Hnilica
Board-certified veterinary dermatologist
30+
years treating allergic skin disease
1993
Doctor of Veterinary Medicine
Who is Doc Itchy?
Real science. Real clinic.
For over 30 years, Dr. Hnilica has been diagnosing and treating allergic skin disease in pets, teaching veterinarians, and advancing clinical research. Every Doc Itchy formula begins with real science and real-world clinical experience.
Read our storyWhy this matters
Not trends. Research.
Unlike many pet supplements that are formulated around ingredient trends, every Doc Itchy formula begins with published veterinary research, real clinical experience, and ingredient doses used in veterinary medicine.
Peer-reviewed
Clinically proven
Veterinary doses
Find your dog's routine.
A few quick questions about your dog — and Doc Itchy points you to the right formula.
Take the quizMeet Henry
Not a single formula is recommended until it receives Henry's paw-print of approval.
@henry_thehelper